GENERAL: SKL: Skellerup supports I Am Hope 01:21p.m. 
15/03/2019 13:21  
REL: 1321 HRS Skellerup Holdings Limited  
GENERAL: SKL: Skellerup supports I Am Hope  
Skellerup is proud to partner with I Am Hope for Gumboot Friday on 05 April  
2019. Gumboot Friday is the latest project from I Am Hope, a youth-and  
community-focused support group run by The Key to Life Charitable Trust,  
founded by Mike King.  
For the past three years, Key to Life has campaigned to change the language  
and attitudes around mental well-being while raising funds for Kiwi kids in  
need of access to mental-health counselling.  
"For generations, New Zealanders have trusted our company and products. As a  
Kiwi icon, it's important for Skellerup to support Kiwis enduring tough  
times," says David Mair, Skellerup's CEO.  
Skellerup is donating $20,000 to I Am Hope as well as $2 for every pair of  
Skellerup Red Band gumboots it sells between 25 March and Gumboot Friday on  
05 April.  
The company has been part of New Zealand for more than a century. Today it's  
listed on the New Zealand Stock Exchange and employs over 400 New Zealanders  
nationwide plus a further 400 people overseas. Its Red Bands have been New  
Zealand's most trusted gumboot for over 60 years and a part of Kiwi culture.  
"Many of us have family, friends or colleagues who have battled or continue  
to battle mental-health issues. To start the conversation that "it's OK to  
not be OK" and to seek help about it is an excellent initiative from I Am  
Hope and one we are proud to support," says Mr Mair.  
Mike King says it's awesome to have so many businesses muck in to support  
Gumboot Friday.  
"It's fantastic to have a Kiwi icon like Skellerup Red Band gumboots support  
this initiative on behalf of Kiwi kids."  
For information about I Am Hope, visit  
To find out where to purchase your Red Bands, visit  
For further information, please contact:  
David Mair  
Chief Executive Officer  
+64 21 708 021  
End CA:00332026 For:SKL Type:GENERAL Time:2019-03-15 13:21:26