Announcement
MKTUPDTE: PLX: Plexure signs deal with US fast-food chain White Castle
08:30am
PLX
22/07/2019 08:30
MKTUPDTE
PRICE SENSITIVE
REL: 0830 HRS Plexure Group Limited
MKTUPDTE: PLX: Plexure signs deal with US fast-food chain White Castle
Plexure Group (NZX: PLX) has today signed a deal with United States'
fast-food burger chain White Castle, adding to the momentum reflected in its
recently-announced FY19 annual result.
Often hailed as America's first fast-food chain, White Castle boasts almost
400 restaurants located across 13 states. Under the terms of agreement,
Plexure's platform will service all White Castle stores, optimising marketing
capabilities on its mobile app and strengthening its position in the U.S
market.
This new customer win is evidence of Plexure delivering on its strategy to
on-board new partners and grow its U.S-based operation.
Chief Executive Craig Herbison says the new partnership is a clear validation
of the Company's hard work, refreshed focus and strengthened proposition.
"Plexure is delighted to partner with White Castle as a significant U.S.
customer and looks forward to powering its marketing efforts. This
collaboration is testament to our continued drive to deliver a suite of
world-class products and enhanced levels of customer engagement," says Mr
Herbison.
"We're committed to helping White Castle activate mobile as a critical
digital channel to its customers, to grow their value whilst enhancing the
overall customer experience," he adds.
The White Castle deal will add to Plexure's strong revenue and user growth.
For the full year ended 31 March 2019, Plexure's revenue grew 44 percent to
NZD$16.9m, and it now has more than 128 million users globally on its
platform.
ENDS
For more information please contact:
Andrew Dalziel
Chief Financial Officer
Plexure Limited
Phone: +64 27 6777 575
Email: andrew.dalziel@plexure.com
About Plexure
Plexure is a mobile engagement software company. Global brands use the
Company's products to engage consumers on mobile devices and drive them to
store with personalised offers, mobile order and pay and loyalty. Plexure's
software integrates with operational systems to remove friction and create a
seamless purchase experience for consumers.
Plexure makes the sales process for physical retailers seamless, engaging and
profitable by identifying where customers are, what they want and then
facilitating their purchases.
The Company's technology platform and product offering covers five key
capabilities:
o Mobile order and pay
o Next generation loyalty programmes
o Personalised offers
o Analytics
o Seamless operations integration
Brands that use Plexure experience an increase in customer numbers and visit
frequency, higher average transaction values, larger share of wallet and
improved customer satisfaction scores.
The Company now has over 128 million end users on its platform in over 54
countries.
Plexure has offices in Auckland, Chicago, Atlanta, Tokyo and Copenhagen.
Clients include McDonald's, 7-Eleven, Ikea, and Loyalty New Zealand.
End CA:00337897 For:PLX Type:MKTUPDTE Time:2019-07-22 08:30:10
Click here
to view related attachments.
